Post Production: The Mill

Agency: BBH

Director:  Andrew Proctor

Staying true to the Audi ‘Vorsprung durch Technik’ values, the progressive and technological 110-second spot, ‘Birth’, was directed by Mill+’s Andrew Proctor. The captivating film sees Audi’s iconic R8 model giving birth to the new sleek RS 3 Sportback in a futuristic and atmospheric birthing chamber. The Mill team of VFX artists carefully crafted the cars and environment entirely in CG over the course of just nine weeks to help create a powerful, mechanical and organic spot. The Mill’s in-house VFX concept design team were involved at every stage of the project from concept to the final execution designing all the environments and look frames involved in creating the 100% photoreal film.


CANNES LIONS AWARDS – Film Craft Animation


2D Lead