Post Production: The Mill
Agency: Thjnk
Production Company: Mill+
Director: Andrew Proctor
The 45-second spot marks the launch of Audi’s new A3 range, showcasing it in a bespoke futuristic setting. Viewers are transported to the ‘Audi Smart Factory of the Future’ where we see two versions of the car, one yellow and one blue, racing one another through a series of mechanical landscapes.
Directed by Mill+’s Andrew Proctor, The Mill’s 3D team carefully crafted the cars and environments entirely in CG whilst maintaining a strong sense of realism, allowing the viewer to feel truly transported into another world.
from TheMill.com
SKILLS
2D Lead