Post Production: The Mill

Agency: Thjnk

Production Company: Mill+

Director: Andrew Proctor

The 45-second spot marks the launch of Audi’s new A3 range, showcasing it in a bespoke futuristic setting. Viewers are transported to the ‘Audi Smart Factory of the Future’ where we see two versions of the car, one yellow and one blue, racing one another through a series of mechanical landscapes.

Directed by Mill+’s Andrew Proctor, The Mill’s 3D team carefully crafted the cars and environments entirely in CG whilst maintaining a strong sense of realism, allowing the viewer to feel truly transported into another world.



2D Lead